Uru
Founded in Japan by designer Masaharu Urushiyama, URU approaches clothing through a balance of imagination and technical precision. Drawing on Urushiyama’s background in patternmaking, the brand is known for thoughtful construction, distinctive textiles, relaxed proportions, and a subtle sense of movement. Rather than building collections around obvious seasonal themes, URU focuses on creating clothes with their own quiet atmosphere, pieces that feel expressive without being overstated and considered without feeling precious.
Founded in Japan by designer Masaharu Urushiyama, URU approaches clothing through a balance of imagination and technical precision. Drawing on Urushiyama’s background in patternmaking, the brand is known for thoughtful construction, distinctive textiles, relaxed proportions, and a subtle sense of movement. Rather than building collections around obvious seasonal themes, URU focuses on creating clothes with their own quiet atmosphere, pieces that feel expressive without being overstated and considered without feeling precious.