{"title":"New Balance","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eShoe sizes listed in US Mens Scale\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNew Balance is performance and comfort. They’re shoes of the people and have received a hype resurgence thanks to the mid-atlantic streetwear scene who have been touting NBs since the early 80’s and simultaneously by design icons and dad fashion heroes like Steve Jobs. But it’s not just a street shoe or a dad shoe - it’s a good sneaker - committed to comfort and honest simplicity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eFounded in 1906, Irish emigrant William J. Riley began \u003c\/span\u003e\u003ca href=\"https:\/\/www.newbalance.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.newbalance.com\/\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNew Balance\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e with a revolutionary arch support design. Inspired by his chickens’ three pronged feet, Riley developed a three point design that provided greater balance and comfort. Created for people whose jobs required them to spend a lot of time on their feet, New Balance continued their focus on manufacturing arch supports until 1960 when the company released the “Trackster,” the world’s first running shoe made with a high traction ripple sole. It was also the first running shoe with variable widths and became a favorite amongst collegiate cross country teams and the unofficial shoe of the YMCA.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThough there was a faithful following amongst the small but growing running community, marketing was almost exclusively word of mouth. Until 1972, the company consisted of only six people making thirty pairs a day. The dedication to the culture of this family approach continues to this day and is evidenced through New Balance’s high labor practices, social programs, and charitable connections. They’re one of the only sneaker companies that continues to make many of their popular models in the US.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNew Balance continues its trendless pursuit of honest design and because of that will always be the perfect blend of function and fashion.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"204l-black-magnet","title":"204L - Black\/Magnet","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnter the 204L: an unexpected interpretation of 2000s running-inspired style. This low-profile silhouette blends the slim structure of '70s running shoes with tech-inspired texture of premium suede. Pulling design elements from past and present New Balance favorites, the 204L feels familiar, yet new. Its sleek proportions, accented with arced lines across the overlay, make the 204L both unique and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSizing in US Men's\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBlack\/Magnet\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"8","offer_id":51923406356773,"sku":"U204L5WZ","price":110.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51923406389541,"sku":"U204L5WZ","price":110.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51923406422309,"sku":"U204L5WZ","price":110.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":51923406455077,"sku":"U204L5WZ","price":110.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":51923406487845,"sku":"U204L5WZ","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/new-balance-204l-black-magnet-1.jpg?v=1770419590"},{"product_id":"204l-nb-navy-salt-water","title":"204L - NB Navy\/Salt Water","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnter the 204L: an unexpected interpretation of 2000s running-inspired style. This low-profile silhouette blends the slim structure of '70s running shoes with tech-inspired texture of premium suede. Pulling design elements from past and present New Balance favorites, the 204L feels familiar, yet new. Its sleek proportions, accented with arced lines across the overlay, make the 204L both unique and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSizing in US Men's\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNB Navy\/Salt Water\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"8","offer_id":51923411468581,"sku":"U204L67Q","price":110.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51923411501349,"sku":"U204L67Q","price":110.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51923411534117,"sku":"U204L67Q","price":110.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":51923411566885,"sku":"U204L67Q","price":110.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":51923411599653,"sku":"U204L67Q","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/new-balance-204l-nb-navy-salt-water-1.jpg?v=1770419566"},{"product_id":"204l-grey-matter-shipyard","title":"204L - Grey Matter\/Shipyard","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnter the 204L: an unexpected interpretation of 2000s running-inspired style. This low-profile silhouette blends the slim structure of '70s running shoes with tech-inspired texture of premium suede. Pulling design elements from past and present New Balance favorites, the 204L feels familiar, yet new. Its sleek proportions, accented with arced lines across the overlay, make the 204L both unique and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSizing in US Men's\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGrey Matter\/Shipyard\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"8","offer_id":51923414188325,"sku":"U204L86W","price":110.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51923414221093,"sku":"U204L86W","price":110.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51923414253861,"sku":"U204L86W","price":110.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":51923414286629,"sku":"U204L86W","price":110.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":51923414319397,"sku":"U204L86W","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/new-balance-204l-grey-matter-shipyard-1.jpg?v=1770419522"},{"product_id":"509-black-nb-white","title":"509 - Black\/NB White","description":"\u003cdiv class=\"accordion-content\" id=\"accordion-eaa6f8\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"col-12 value content short-description px-0 pb-3\" id=\"collapsible-description-1\"\u003eInspired by 2000s' running styles, these classic runners feature supportive midsole cushioning for comfortable, everyday wear. Sizing in US Men's.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"New Balance","offers":[{"title":"8","offer_id":51923430310181,"sku":"U509E4CN","price":130.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51923430342949,"sku":"U509E4CN","price":130.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51923430375717,"sku":"U509E4CN","price":130.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":51923430408485,"sku":"U509E4CN","price":130.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":51923430441253,"sku":"U509E4CN","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/new-balance-509-black-nb-white-1.jpg?v=1774375526"},{"product_id":"2002r-slate-grey-castlerock","title":"2002R - Slate Grey\/Castlerock","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA modern performance runner with a lifestyle edge, the 2002R balances technical comfort and everyday wearability. Mesh uppers with suede overlays give it texture without bulk, while the cushioned midsole keeps things easy for all day wear. It feels sporty but grounded, especially in these neutral tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eABZORB midsole absorbs impact through a combination of cushioning and compression resistance\u003c\/li\u003e\n\u003cli\u003eABZORB SBS heel cushioning delivers additional stability and comfort\u003c\/li\u003e\n\u003cli\u003eN-ergy technology provides superior shock absorption\u003c\/li\u003e\n\u003cli\u003eStability Web outsole technology provides added arch support\u003c\/li\u003e\n\u003cli\u003eGORE-TEX® waterproof fabric protects feet from wind, rain and water without sacrificing breathability\u003c\/li\u003e\n\u003cli\u003eInspired by 2000s-era runners for added style\u003c\/li\u003e\n\u003cli\u003eSlate Grey\/Castlerock\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"8","offer_id":51923441844517,"sku":"U200227R","price":170.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51923441877285,"sku":"U200227R","price":170.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51923441910053,"sku":"U200227R","price":170.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":51923441942821,"sku":"U200227R","price":170.0,"currency_code":"USD","in_stock":false},{"title":"12","offer_id":51923441975589,"sku":"U200227R","price":170.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/new-balance-2002r-slate-grey-castle-rock-1.jpg?v=1770419478"},{"product_id":"2002r-stucco-castlerock","title":"2002 - Stucco\/Castlerock","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA modern performance runner with a lifestyle edge, the 2002R balances technical comfort and everyday wearability. 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