{"title":"HOKA","description":"\u003cp\u003e\u003cb\u003eShoe sizes listed in US Mens Scale\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFounded in France and now headquartered in Goleta, California, HOKA was started in 2009 by sporting innovators Nicolas Mermoud and Jean-Luc Diard. Trail runners by night, the pair had day jobs pursuing faster speeds in snow sports and cycling. Their shared quest for speed over challenging terrain had them experimenting with trail-shoe design that allowed for uninterrupted momentum - as opposed to the stop and start, high impact toll that is characteristic of trail running.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertantly reinvented the running shoe.” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir first prototypes were made with one goal, to fly down the French Alps where they ran. The idea was relatively simple, but revolutionary (coming at the peak of the minimalist running shoe trend): Combine premium cushioning with a low heel-toe drop, a wider footbed, and a rocker in the midsole. The results were enough cushion to soften rough terrain and maximum energy return to boost momentum. It was a maximalist shoe that doubled down on comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRidiculed by running shoe establishments in their race to eliminate as many elements of a running shoe as possible, HOKA was nevertheless embraced by runners - particularly the most hardcore among them, trail ultramarathoners. The running world had no choice but to start paying attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore than just a running shoe, HOKA is what good design feels like and has spread into every walk of life that values healthy living and recreation. Collaborations with \u003c\/span\u003e\u003ca href=\"https:\/\/canoe-club.myshopify.com\/collections\/engineered-garments\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEngineered Garments\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and Outdoor Voices prove that a shoe built to withstand the toughest endurance events in the world, is very comfortable in other settings too. Thankfully, living an active and healthy life and representing that in your style can also look good.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"u-stinson-one7-stellar-grey-eggshell","title":"U Stinson One7 - Stellar Grey\/Eggshell","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHOKA's latest hybrid, the Stinson One7 merges past and present with upgraded technical chops wrapped in original HOKA aesthetics. We took the iconic tooling and comfort of the Stinson 7, added a translucent upper and internal cage inspired by the Stinson Lite—and finished it with a 3D-molded TPU heel clip for a look all its own. Surprisingly lightweight, this looker is also truly trail ready.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTranslucent Mono Mesh Upper\u003c\/li\u003e\n\u003cli\u003eMicrofiber collar\u003c\/li\u003e\n\u003cli\u003e3D-molded TPU Heel Clip\u003c\/li\u003e\n\u003cli\u003eOversized medial bird branding\u003c\/li\u003e\n\u003cli\u003eSpeed lacing\u003c\/li\u003e\n\u003cli\u003eInternal cage detail\u003c\/li\u003e\n\u003cli\u003eStabilizing H-Frame™\u003c\/li\u003e\n\u003cli\u003eCMEVA foam\u003c\/li\u003e\n\u003cli\u003eMulti-directional lugs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOKA","offers":[{"title":"8","offer_id":50634123870501,"sku":"1168931-SGS-1","price":185.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":50634123903269,"sku":"1168931-SGS-2","price":185.0,"currency_code":"USD","in_stock":false},{"title":"10","offer_id":50634123936037,"sku":"1168931-SGS-3","price":185.0,"currency_code":"USD","in_stock":false},{"title":"11","offer_id":50634123968805,"sku":"1168931-SGS-4","price":185.0,"currency_code":"USD","in_stock":false},{"title":"12","offer_id":50634124001573,"sku":"1168931-SGS-5","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/hoka-u-stinson-one7-stellar-grey-eggshell-1.jpg?v=1764717638"},{"product_id":"tor-summit-moss-green-spruce-green","title":"Tor Summit - Moss Green\/Spruce Green","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Tor Summit offers cushioning and stability in a low-cut hiker. 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In a low collar option, a purpose built mid-foot increases underfoot stability on uneven terrain, and Vibram® Megagrip outsole rubber with 5mm lugs provides exceptional traction and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"features-container features-extended collapse show\"\u003e\n\u003cli class=\"feature-item\"\u003eNubuck and suede leather upper\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eeVent® waterproof membrane with full bootie construction\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eLate stage Meta-Rocker geometry designed for additional stability and smooth toe-off\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eActive foot frame stability\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eFull length EVA top midsole for cushioning\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eEngineered RMAT® midsole for a supportive ride\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eTechnical midfoot geometry\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eVibram® MegaGrip hi-traction outsole with 5mm lugs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"feature-item\"\u003eMoss Green\/Spruce Green\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOKA","offers":[{"title":"8","offer_id":50634160406821,"sku":"1147952-MPR-1","price":210.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":50634160439589,"sku":"1147952-MPR-2","price":210.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":50634160472357,"sku":"1147952-MPR-3","price":210.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":50634160505125,"sku":"1147952-MPR-4","price":210.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":50634160537893,"sku":"1147952-MPR-5","price":210.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/hoka-tor-summit-moss-green-spruce-green-1.jpg?v=1764717186"},{"product_id":"u-ora-primo-ext-antique-olive-antique-olive","title":"U Ora Primo EXT - Antique Olive\/Antique Olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe newest in the coveted ORA Primo line, the ORA Primo EXT builds the futuristic comfort of the original into a style-forward mule construction. A full suede upper elevates the look and feel while a G-hook closure cinches down reflective webbing for a locked-in fit plus enhanced visibility. Underneath it all, the legendarily pillowy midsole babies the foot with maximal comfort, for however you enjoy your rest days.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium suede upper\u003c\/li\u003e\n\u003cli\u003eScratch rubber toe and heel details\u003c\/li\u003e\n\u003cli\u003eMetal hardware\u003c\/li\u003e\n\u003cli\u003eNeoprene collar lining\u003c\/li\u003e\n\u003cli\u003eDual-layer EVA midsole\u003c\/li\u003e\n\u003cli\u003e30% recycled rubber outsole\u003c\/li\u003e\n\u003cli\u003eAntique Olive\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOKA","offers":[{"title":"8","offer_id":50634211983653,"sku":"1168973-GKSL-1","price":130.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":50634212016421,"sku":"1168973-GKSL-2","price":130.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":50634212049189,"sku":"1168973-GKSL-3","price":130.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":50634212081957,"sku":"1168973-GKSL-4","price":130.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":50634212114725,"sku":"1168973-GKSL-5","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1640\/7655\/files\/hoka-u-ora-primo-ext-antique-olive-1.jpg?v=1764716524"},{"product_id":"u-ora-primo-ext-squid-ink-squid-ink","title":"U Ora Primo EXT - Squid Ink\/Squid Ink","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe newest in the coveted ORA Primo line, the ORA Primo EXT builds the futuristic comfort of the original into a style-forward mule construction. 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